Location & work mode
Namakkal on-site · 4 days in office, 1 flexible
About this role
PoultryCare is the operational intelligence platform for commercial poultry — hatcheries, broiler farms, layer operations, and processing plants — and the largest product in the Maaya Pi Family. We're hiring a Digital Marketing Executive in Namakkal to run PoultryCare's digital presence across every channel poultry operators actually use: social, WhatsApp, email, local search, and SEO. Entry-level role with a structured path to Marketing Lead over 18–24 months.
What we're looking for
0–2 years of marketing, writing, or content-adjacent work (internships and freelance count)Clear written English for a professional operator audienceCanva for clean graphics (or Figma / similar)Basic video editing for Shorts / Reels — trimming, captions, thumbnailsWorking familiarity with at least two of: Meta Ads Manager, LinkedIn Ads, Google Analytics, Mailchimp / Brevo, Google My BusinessWhatsApp Business or broadcast tool experience (used personally or professionally)SEO fundamentals — keywords, on-page, search intentOrganized follow-up discipline — clean Google Sheets or CRM hygieneWillingness to be based in Namakkal (or relocate from a nearby TN city)Genuine curiosity about the poultry industry as a domain
What you'll do
Run PoultryCare's social presence across LinkedIn, Facebook, Instagram, Twitter, and YouTubeRun WhatsApp broadcast campaigns to segmented customer and prospect listsSend email campaigns — newsletters, product updates, lead nurture sequencesPublish blog posts and submit articles to poultry industry publications and directoriesMaintain Google My Business listings and post weekly local updatesDesign social posts and creative in Canva; edit short-form video (Shorts, Reels)Generate and follow up on leads from all channels, with clean tracking in Google Sheets or CRMBuild and optimize SEO landing pages targeting operator search intentsCapture NDP — Need, Desire, Problem — from every customer and prospect interactionVisit customer farms, hatcheries, and processing plants at least monthlyPartner with sales, product, and implementation teams to surface real customer stories
Hiring process for this role
We follow the documented Maaya hiring process — read the full version on the candidate experience page. Total target: 4–6 weeks. We respond to every application within 5 business days, and you get feedback regardless of outcome.
Compensation & benefits
Salary band: ₹2–3 LPA, negotiated within band based on ASK assessment. Full benefits — health, leave, growth budget, relocation support — are listed on the benefits page.